Double Click is the most in demand course among all digital marketing professionals from past few years. It is predicted that there would be lakhs of jobs available in future.
Here @ GlobalEdx we give you an opportunity to upgrade your career in the leading Digital Marketing sector. We have so far trained 500+candidates on Double Click from various backgrounds and given a path to them via placements in different MNC's & Startups.
This program contains the advanced concepts of Digital Marketing i.e DoubleClick for Bidding Manager and DoubleClick for Advertisers.
Basic Knowledge on Digital Marketing
An Overview of Digital Marketing
- Introduction to Digital Marketing
- Impact on branding & sales
- Comparing online and offline marketing
- Examples of paid Channels such as Google (DFA, DBM) and Social Media Ads (Facebook)
Basic terminology in Online marketing
- Publisher & Advertiser
- Traffic, Audience
- Type of Ads: Banner Ads, Rich Media Ads, Pop Ups and Pop-under Ads, Video Ads etc
- Landing page
- Cost Metrics (CPM, CPC, CPA)
- Bidding, CTR, CVR
- What is a Campaigns, Placement?
Digital Display Advertising
- Basics : Ad server, Ad network, Ad exchange, DSP,RTB and RMX
- The different types of online display advertising media and when to use them.
- How the right creative and media choices can maximize click-through and conversion.
Performance Measuring and Advanced topics
- Pixels and type of pixels
DFA and DBM
- Media Planner
- DFA interface
- Campaign, Placement setup, Banner upload step by step
- DFA Targeting options
- Floodlights and Custom Tags
- Flight dates
- Budget allocation
DBM Targeting options
- Keyword Targeting
- Day Parting
Type of Campaigns
- DBM Cost Metrics
- Look back windows
- Responsibility as an account Manager
- Step by step process of allocating and Handling an Account
SEM, SEO and Adwords
- Campaign Creation
- Will guide the candidate with the interview process
- Question and Answer session
- Guidance to crack the interview