How storytelling and content marketing are important for any business:
Every business has a story. Learn how to tell it so you can bring in more customers. … When done well, business storytelling gives a compelling reason for consumers to buy from you. A good brand can inspire trust between your business and customers, employees and suppliers.
A brand story is a detailed extract that will include the facts and feelings that are created by company brand (or busines). Unlike traditional advertising which is mostly displaying and showcasing about the brand but a story must inspire an emotional reaction.
Humans are emotional creatures. My impression is that storytelling allows us to digest information more easily because it connects that information to emotions. … Storytelling is important because it is effective at teaching in a way that people can easily remember, and at helping people relate to one another.
If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing efforts. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times.
As we all know that design and infographics are important to your content marketing stories, we cannot leave out the importance of words used in the content and these right words used may make people decide if they like you, if you understand their needs, and if they want to do business with you. So we now know that a certain company’s Brand storytelling can’t be done with visuals alone.
While great design might lure someone in, it’s not enough to sustain a real relationship. People communicate through a bilateral conversation leading to imagination and words are essential to this dialogue.
Imagine if you were planning a wine tasting trip in Southern and you found beautiful pictures of vineyards but no descriptions of the types of wines they offer, or the notes or history of the grapes? What if you were searching for a new camera and just found visuals of cameras, with no information on features, and no product reviews? Words matter, and brands that tell their stories — not just show them — win.